Social Media Tip: Just Ask!

ImageI’ve been in the sales and marketing profession for my entire adult life enjoying various jobs including car sales, time shares, advertising, art glass, and more. One of the lessons you learn is to always “ask”. Ask about your client’s needs, ask about their preferences, and the big one–ask for the order.

In social media, you’d be amazed at what happens when you simply ask your fans/friends to share your post, like your page, retweet your tweet, or pin! I did just this the other day on Facebook and nearly doubled my Monterey Bay Beads page’s “likes”. Still a small number but growing steadily, organically.

The impetus: Since I was adding a new product (single wrap bracelet) which was a lower price point than my other bracelets (doubles/triples), I thought it would be a good opportunity to ask my friends to spread the word and help generate awareness about my new company and designs. The colors of the beads and crystals used in my new single wrap leather bracelet are inspired by the sand and sunrise early morning dog walkers and surfers enjoy. Hence the name, “Dawn Patrol”.

So, I have a few theories on why many people don’t “ask”:

  • they forget
  • they feel embarrassed
  • they feel it’s too pushy
  • they’re afraid no one will respond (REJECTION! In sales, you get over this eventually if you keep on with it)

So, do you ask? And if not, what stops you?

Just asking.

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Art & Chocolate Open Studios May 11 & 12

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Forecast this weekend is flat, flat, flat but luckily there are a number of things I’m looking forward to doing! One of which is the Art & Chocolate Open Studios Tour in the Live Oak/Pleasure Point area.

One of my “dog walking” friends, Janet Ferraro, is participating and has done so in year’s past. She’s also been in many other local art shows such as Open Studios, Art in the Garden, and Capitola Book Cafe. So, perhaps you’re familiar with her work.

Janet shared with me: ‘The strength, beauty and elegance of the horses captured my heart long ago. Creating art that embodies their spirit and beauty continues to inspire me!’

I remember the first time I visited Janet’s studio during an Open Studios event. I’m actually not into horses at all. In fact, I’m a bit fearful of them. So I didn’t expect to appreciate her work (not the quality, just the subject matter). To my surprise, I was completely enthralled by her paintings and still am to this day. She has an incredible talent.

Running is more up my alley so I was thrilled when Janet was selected to create the Wharf to Wharf artwork for the poster in 2011. I love her use of color, texture, and how she creates “movement” in her paintings.

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Whether you are a horse lover or not, I encourage you to check out Janet’s work. You’ll be glad you did…and maybe I’ll see you there!

Kiteboarding in front of Jack O’Neill’s

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This past weekend’s afternoons were extremely blustery. So much so that there were a couple kiteboarders surfing (and flying!) in front of Jack O’Neill’s house in Pleasure Point. You can always find these guys doing their tricks up at Scott Creek Beach but not so often here at the Point.

The coolest thing was that one guy was towing his kid on a surfboard! Hard to tell what was going on but another neighbor verified so I wasn’t seeing things. In any case, this kiteboarder was amazing! I’m sure he was having a blast and  and I hope his passenger was enjoying himself (or herself??) in the windy, choppy surf.

Sorry, but you won’t find me out in that mess. The wind is not my friend. I prefer nice, clean, glassy surf. Here’s hoping for calmer days ahead.

Side note: There must be some gals that kiteboard. If you know of any, please advise.

Hasta Luego

Inspirations from Sea Glass

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When there are no waves what does a surfer do? Well, one of the things I enjoy is beach combing. I’m always on the lookout for unusual finds and typically come back with a pocketful of sea glass.

May favorite sea glass color is the dark, yet bright, blue. Very rare. So instead my jar at home is primarily filled with various shades of green, white, and some brown.

A fellow surfing friend requested this custom leather beaded triple wrap bracelet design. Predominantly green to match her eyes (and it does so almost perfectly), I named this design “Sea Glass”. I came to learn that she has an Ashley Lloyd Thompson surfboard, which she also named “Sea Glass”. I love serendipity!

To see this design and others, checkout my gallery.

When the surf is not happening, what do you like to do?

Happy beach combing!

Fun at the Logjam! 2013

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If you live at the Point, you’re likely to hear the sound of a surf contest horn every weekend from spring through fall. In addition to spending a little time planning where you’re going to surf, it also means there’s a constant source of entertainment.

This past weekend was probably my most favorite contest: The Logjam! put on by the Big Stick Surfing Association. Here’s why:

  • pre-1970 old boards only
  • no leashes (aka kook cords)
  • first day is Aloha day where everyone surfs twice in mixed heats (men, women, and abilities)
  • Aloha Team competition: 2 surfers on 2 old boards riding the same wave together
  • probably the best T-shirt designs

And no, I didn’t compete. But my friend and surfboard shaper, Ashley Lloyd Thompson, suggested I get out there in 2014. We shall see!

The photos really say it all so here are some links to the best I’ve seen so far. Enjoy!:

Big Stick Surfing Association

Howard “Boots” McGhee

Paradise Surf

Reflecting on Women on Waves 2013

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I wasn’t going to compete. Why?

  • Surfing competitions make me nervous
  • I’m “a bit” competitive
  • I don’t like the idea of people I know seeing me do a bonehead move
  • If I can help it, I don’t go out of my way to embarrass myself

However, a good friend pointed out that Women on Waves is a FESTIVAL. It’s about celebrating women and surfing, setting a good example for young women and girls who are interested in the sport, and the money goes to charity. It’s really NOT a competition. Although the vibe is a little different when you’re out in the line up with a jersey on and watching the time clock to make sure you get your wave count.

In any case, I swallowed my pride and participated. It also helped that about 15 of my closest women surf buddies were also part of the festivities. By my second heat I had relaxed enough to where I can say I had a great time and glad I did it.

Video and Photos

  • This short video captures the essence of the Surf Fest
  • Mike Murray’s got some amazing photos
  • Photo in this post by Douglass Weymouth

Event Info.: Women on Waves Facebook Page

So, plan on seeing me next year – hopefully not doing a bonehead move!